A sermon preached at Calvary Presbyterian Church in San Francisco, CA
June 13, 2021
1st Samuel 15:34 to 16:13
Who do you cheer for in sports? Other than one’s hometown teams, obviously. When you fill out your bracket for the NCAA basketball tournament, are you more likely to pick number one seeds, or the 16 seeds who barely qualified for the tournament? I might pick the higher seed when I’m filling out my bracket, but when I start watching the games, I find myself cheering for the teams that shouldn’t be there, from the schools without huge sports budgets.
I love a good underdog story.
Neeru Paharia of Harvard Business School and colleagues noticed “the underdog effect” in business too. They found that companies gain goodwill from consumers when companies present themselves as a group that has overcame disadvantages through sheer determination.
This effect is even stronger in cultures…
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